Lab
Experimenting with AI, new creative tools and emerging formats — from immersive storytelling to entirely new ways of creating and experiencing stories.
Lab is not another stage in making a story. It develops and tests experimental methods and technologies, so Intelligence, StoryOS and Studio keep getting better.
Lab is not Originals. Lab experiments; Originals applies the technology to real stories and shows what works.
When we have experiments worth sharing, you will find them here.
Working on something new in storytelling?
Collaborate with us